Boost x Fishcake: Powering the Next Era of Gamified Web3 Advertising
The Web3 advertising space is plagued by low engagement, fraud, and fragmented user experiences. Boost, a leading Web3-native advertising platform, has partnered with Fishcake, a gamified quest ecosystem, to redefine how Web3 projects connect with users. This partnership brings together transparency, user-centric engagement, and verifiable advertising metrics, offering a fresh take on marketing in the decentralized era.
Understanding the Powerhouses
Fishcake: Turning Web3 Into an Adventure
Fishcake transforms everyday Web3 tasks into rewarding adventures. Rather than passively interacting with dApps, users participate in quests that lead them through protocol features while earning XP, badges, and digital rewards.
Fishcake makes onboarding intuitive and exciting, especially for users navigating the often complex Web3 environment. By linking tasks with tangible rewards and cross-platform recognition, Fishcake encourages sustained exploration and education in Web3.
Website | https://fishcake.org/
Twitter | https://x.com/fishcake_labs
Boost: Infrastructure Built for Web3 Advertising
Boost is a robust Web3-native ad engine engineered to handle the core challenges of blockchain marketing. It is built around three pillars:
Analytics offers cookie-free behavioral tracking that delivers insights into user journeys without compromising privacy. Projects get to understand where users drop off and what drives engagement.
Advertiser empowers campaign targeting based on wallet activity and user behavior. This ensures ads reach people genuinely interested in the product.
Publisher allows platforms to monetize their own traffic via embedded, native ad placements that are fully transparent and often integrated with token-based reward systems.
Website | https://getboost.so/
Twitter | https://x.com/fishcake_labs
The Strategic Integration: A New Paradigm
Transforming User Acquisition
By directing high-intent users—like crypto gamers, DeFi traders, and NFT collectors—into Fishcake’s gamified environment via Boost’s precision targeting, the collaboration makes advertising more than just exposure. It creates a full-circle experience where users are not only reached but also retained and engaged through interactive, mission-based participation.
Creating Meaningful Engagement
Instead of dull marketing tasks, users now experience advertising as gamified quests. They discover projects, complete structured tasks, and earn real rewards. Each quest becomes an adventure, with on-chain verification confirming genuine engagement and tracking performance metrics in real time.
Maximizing Campaign Intelligence
With Boost’s analytics tracking user behavior on Fishcake’s platform, project teams gain deep insights into quest completion rates, time spent per task, and user satisfaction. This enables smarter campaign iterations and better reward mechanisms that align with user motivations.
Real-World Applications Across Web3
This collaboration is already finding traction across verticals:
In DeFi, protocols can guide users through onboarding quests that teach core functionalities and reward completion, ensuring meaningful interaction rather than superficial participation.
NFT projects can integrate lore and story-driven campaigns into Fishcake quests, making mint events more immersive and emotionally resonant.
Web3 gaming projects can drive user acquisition through gameplay-inspired quests, rewarding users as they learn mechanics and develop loyalty.
Even technical tools and infrastructure providers can build educational quests that help users understand new products while tracking learning progress and retention.
Competitive Edge for All
Benefits for Projects
Projects using the Boost × Fishcake integration see more qualified user growth. They gain exposure to pre-vetted Web3 audiences, increased retention through gamified onboarding, and access to comprehensive analytics that help optimize every part of the funnel. Authentic community development replaces vanity metrics as the new growth standard.
Benefits for Users
Users enjoy a more rewarding and educational Web3 experience. They earn meaningful rewards for genuine engagement, gain skills and insights through structured interactions, and build reputations that carry value across protocols. Each campaign becomes a chance to grow their Web3 presence, not just chase airdrops.
Fraud Prevention and Verification
Both platforms use strong verification layers to ensure fair engagement. Boost relies on wallet-level tracking to validate participation, while Fishcake’s quest system adds another layer of proof-of-work. Together, they make fraud nearly impossible and engagement genuinely valuable.
Innovation Roadmap
The collaboration has plans for continuous evolution:
Cross-chain quests will enable users to complete multi-platform campaigns, reflecting the true composability of Web3. AI will be used to tailor campaigns based on user behavior and industry trends. In time, even smaller creators will be able to build their own quests through user-friendly interfaces. Additionally, new reputation systems will track and display user expertise across various verticals, unlocking personalized quest recommendations and higher-value engagements.
Solving Web3’s Biggest Challenges
By combining engaging, reward-based onboarding with verifiable advertising performance, this partnership addresses the critical gaps in Web3 marketing. It replaces mercenary user acquisition with genuine curiosity and learning. It unifies the scattered Web3 experience into a seamless journey. And, most importantly, it makes performance marketing measurable and transparent.
The Path Forward
Boost and Fishcake are not just offering another marketing option—they are creating a movement toward value-driven engagement. Early integration results have already demonstrated higher retention and deeper community involvement. As the platforms expand their capabilities, they offer both projects and users a more meaningful Web3 experience.
Whether you’re building the next DeFi unicorn or discovering your first NFT, the Boost × Fishcake partnership turns Web3 from a challenge into an adventure. Join us in redefining what it means to engage, explore, and grow in the decentralized future.